Taste of the South End
The Taste of the South End is a fundraising event in Boston that raises money for the AIDS Action Committee of Massachusetts. In 2006, the event organizers decided to move away from the gold and copper design of the past several years.
The new design was brought through from the website to the branding of the print materials and advertising. Moving away from AIDS Action’s main website template gave the Taste a separate identity and emphasized the high-end nature of event while the light green background highlights the early-spring date.